Overview
Lavender is an AI email coach that analyzes billions of emails to help sales reps write better, more personal cold emails in real time. It scores emails 0-100 on factors like length, tone, reading level, personalization, and CTA quality, then suggests rewrites to boost reply rates. It also offers an AI sales agent (Ora) and integrates with sales tools, with a free tier plus paid plans.
✨ Features
Real-Time Email Scoring
Emails are scored 0-100 on length, tone, reading level, personalization, and CTA quality.
AI Coaching and Rewrites
Lavender suggests specific rewrites and improvements to lift reply rates as you type.
Lavender Anywhere Extension
A browser extension brings coaching into Gmail, Outlook, and other tools.
Ora AI Sales Agent
Ora drafts emails based on top-seller patterns so messages don't read like generic AI spam.
⚖️ Pros & Cons
Pros
Cons
💰 Pricing
Basic
Free
- Up to 5 email reviews per month
- Core AI email coaching
- Try AI scoring and rewrites
Starter
$29 /mo
- Unlimited email analysis and AI recommendations
- Lavender Anywhere browser extension
- Core AI writer
Pro
$49 /mo
- Everything in Starter
- Integrations with Outreach, Salesloft, HubSpot, Apollo
- Priority support
Teams
$69 /user/mo
- Team analytics and reporting
- Shared templates
- Collaboration features
Categories
❓ Frequently Asked Questions
What is Lavender?
Lavender is an AI email coach that analyzes billions of emails to help sales reps write better, more personal cold emails in real time. It scores emails 0-100 on factors like length, tone, reading level, personalization, and CTA quality, then suggests rewrites to boost reply rates. It also offers an AI sales agent (Ora) and integrates with sales tools, with a free tier plus paid plans.
What are the key features of Lavender?
Lavender offers 4 main features. Real-Time Email Scoring: Emails are scored 0-100 on length, tone, reading level, personalization, and CTA quality. AI Coaching and Rewrites: Lavender suggests specific rewrites and improvements to lift reply rates as you type. Lavender Anywhere Extension: A browser extension brings coaching into Gmail, Outlook, and other tools. Ora AI Sales Agent: Ora drafts emails based on top-seller patterns so messages don't read like generic AI spam.
How much does Lavender cost?
Lavender uses a Free — Lavender has a free plan (5 emails/month); paid plans are Starter $29/mo, Pro $49/mo, and Teams $69/user/mo, with ~20% off annual. pricing model. Available plans include Basic at Free, Starter at $29/mo, Pro at $49/mo, Teams at $69/user/mo.
What are the pros and cons of Lavender?
Key advantages include: Free tier and 7-day trial make it easy to test; Actionable, real-time coaching that improves reply rates; Integrates with Outreach, Salesloft, HubSpot, and Apollo. Potential drawbacks: Free plan capped at 5 email reviews per month; Third-party integrations require the Pro tier.
What type of tool is Lavender?
Lavender is categorized under Email Marketing, Sales on AI Product List. It is designed for professionals and teams looking for email marketing solutions.
Does Lavender offer a free plan?
Yes, Lavender offers a free plan. Up to 5 email reviews per month. Core AI email coaching. Try AI scoring and rewrites
Where can I try Lavender?
You can visit the official Lavender website at www.lavender.ai to sign up, explore features, or start a free trial.