Overview
Lavender is an AI email coach that analyzes billions of emails to help sales reps write better, more personal cold emails in real time. It scores emails 0-100 on factors like length, tone, reading level, personalization, and CTA quality, then suggests rewrites to boost reply rates. It also offers an AI sales agent (Ora) and integrates with sales tools, with a free tier plus paid plans.
Our take
Lavender coaches sales emails as you write them rather than generating them, which is a better design for this problem — the goal is reps who write better, not more output. The free tier is small but genuine. Coaching advice tends toward brevity and personalisation, which is the right direction even if the scoring is somewhat formulaic.
Worth it if
Sales reps who want to improve their own writing rather than automate it away.
Look elsewhere if
High-volume sequencing — this is a writing coach, not a sending platform.
✨ Features
Real-Time Email Scoring
Emails are scored 0-100 on length, tone, reading level, personalization, and CTA quality.
AI Coaching and Rewrites
Lavender suggests specific rewrites and improvements to lift reply rates as you type.
Lavender Anywhere Extension
A browser extension brings coaching into Gmail, Outlook, and other tools.
Ora AI Sales Agent
Ora drafts emails based on top-seller patterns so messages don't read like generic AI spam.
⚖️ Pros & Cons
Pros
Cons
💰 Pricing
Basic
Free
- Up to 5 email reviews per month
- Core AI email coaching
- Try AI scoring and rewrites
Starter
$29 /mo
- Unlimited email analysis and AI recommendations
- Lavender Anywhere browser extension
- Core AI writer
Pro
$49 /mo
- Everything in Starter
- Integrations with Outreach, Salesloft, HubSpot, Apollo
- Priority support
Teams
$69 /user/mo
- Team analytics and reporting
- Shared templates
- Collaboration features
Categories
❓ Frequently Asked Questions
Does email coaching actually improve reply rates?
The advice it pushes — shorter emails, a specific reason for contact, fewer asks — is well supported by response data. Whether scores translate to replies depends more on targeting than on prose: a perfectly written email to the wrong person still fails. Coaching fixes the second-order problem.
Is chasing a high score worth it?
Up to a point. Scores encode general heuristics, and optimising hard toward one produces emails that follow the formula and read like everyone else following the same formula. Use it to catch length, jargon and unclear asks, then write the specific sentence that only applies to this recipient.