Overview
Privy is an ecommerce marketing platform built to help small and growing online stores capture leads and drive sales. It offers customizable pop-ups, email capture forms, email marketing, and SMS, with deep integrations into Shopify, BigCommerce, and Wix. Merchants use it to grow their lists, recover carts, and automate targeted campaigns based on real-time behavior.
Our take
Privy handles list growth pop-ups plus email and SMS for small ecommerce stores, with a free tier for pop-ups alone. It is priced for businesses below the threshold where the larger platforms make sense. Pop-ups are effective and easy to overdo — aggressive timing costs more in bounce rate than it gains in signups.
Worth it if
Small stores building an email list who want capture and sending from one modestly priced tool.
Look elsewhere if
Larger merchants needing sophisticated segmentation and lifecycle automation.
✨ Features
Pop-ups & Displays
A large template library of pop-ups, exit-intent offers, spin-to-win, and embedded forms.
Email Marketing
Send unlimited emails with automations, advanced targeting, and segmentation.
SMS Marketing
Reach customers via text with included SMS credits and behavior-triggered automations.
Ecommerce Sync
Contacts and coupons sync automatically with Shopify, BigCommerce, and Wix.
⚖️ Pros & Cons
Pros
Cons
💰 Pricing
Free
Free
- Unlimited list-growth pop-ups
- Multiple pop-up types
- Shopify coupon and ESP sync
Pop-ups & Displays
$24 /mo
- Priced by monthly page views
- Template library, landing pages, A/B testing
- Spin-to-Win, exit intent, cart savers
Email & SMS
$30 /mo
- Unlimited emails plus 250 free SMS credits
- Email and SMS automations
- Advanced targeting and reporting
Categories
❓ Frequently Asked Questions
Do pop-ups hurt more than they help?
Timing decides it. An immediate full-screen pop-up raises bounce rate and, on mobile, can affect search ranking through intrusive interstitial penalties. One triggered on exit intent or after genuine engagement captures nearly as many addresses at a fraction of the cost in annoyance.
What are the rules for SMS marketing?
Stricter than email essentially everywhere. Explicit prior consent is generally required, the consent must be specific to SMS rather than inherited from an email signup, and opt-out must work immediately. Penalties for getting this wrong are significant, and it is one of the few marketing areas with real enforcement.
