Overview
Brevo (formerly Sendinblue) is an all-in-one CRM platform combining email marketing, SMS, chat, CRM, and marketing automation. It helps over 500,000 businesses build and nurture customer relationships across multiple channels.
Our take
Brevo covers email, SMS and marketing automation at a price well below the established names, and it is one of the better-value options for small businesses. Pricing on sends rather than contacts suits lists with many inactive subscribers. Deliverability on shared infrastructure is the usual trade at this price point.
Worth it if
Small businesses wanting email and SMS together without per-contact pricing on a large list.
Look elsewhere if
High-volume senders with strict deliverability requirements, who need dedicated infrastructure.
✨ Features
Email Marketing
Design and send email campaigns with a drag-and-drop editor and templates.
Marketing Automation
Build automated workflows to nurture leads based on behavior.
SMS & WhatsApp
Reach customers directly through SMS and WhatsApp campaigns.
Sales CRM
Manage contacts, deals, and pipelines from a centralized CRM.
⚖️ Pros & Cons
Pros
Cons
💰 Pricing
Free
$0
- Up to 100,000 contacts
- 300 emails/day
- Customizable templates
- SMS & WhatsApp campaigns (pay as you go)
- Brevo branding on emails
Starter
$9 /mo
- From $9/mo (5,000 emails) up to $69/mo
- No daily sending limit
- Basic reporting & analytics
- Remove Brevo logo (add-on)
- Email support
Business
$18 /mo
- From $18/mo (5,000 emails), 20K band ~$65/mo
- Marketing automation
- A/B testing & advanced statistics
- Multi-user access
- Send-time optimization
Enterprise
Custom
- Contact sales for a quote
- Advanced integrations & sub-accounts
- SSO & enterprise security
- Personalized support & SLA
- Tailored sending volume
Categories
❓ Frequently Asked Questions
Does send-based pricing actually save money?
It does when your list is large and you mail it infrequently or segment tightly, which is common for ecommerce and event businesses. Contact-based pricing punishes you for holding inactive subscribers. Model both against your actual sending pattern, because the cheaper structure depends entirely on that pattern.
How do I protect deliverability on a shared platform?
Authenticate with SPF, DKIM and DMARC, warm up a new sending domain gradually, remove unengaged subscribers rather than mailing them harder, and make unsubscribing easy. On shared infrastructure your reputation is partly influenced by other senders, which makes your own hygiene matter more rather than less.