Overview
Groove by Clari is a sales engagement and prospecting platform built natively on Salesforce, now part of the Clari Revenue Platform. It automates multi-channel outreach across email, phone, and LinkedIn while keeping engagement data synced directly in Salesforce. It is aimed at revenue teams that need clean activity data and AI-powered pipeline execution.
Our take
Groove, now part of Clari, is sales engagement built natively on Salesforce, which is the reason to choose it — for organisations deeply committed to Salesforce, native architecture avoids the sync problems that plague integrated alternatives. Quote-based per-user pricing places it in the enterprise tier.
Worth it if
Salesforce-centric sales organisations where data staying in Salesforce is a hard requirement.
Look elsewhere if
Teams not on Salesforce — the entire architectural advantage disappears.
✨ Features
Salesforce-Native
Runs directly on Salesforce so engagement data needs no external sync.
Multi-Channel Flows
Automate sequenced outreach across email, phone, and LinkedIn.
Revenue Platform Integration
Feeds clean activity data into Clari for forecasting and pipeline insights.
AI Insights
Surface engagement signals and AI-driven guidance for reps and managers.
⚖️ Pros & Cons
Pros
Cons
💰 Pricing
Groove
Custom
- Quote-based, per-user enterprise pricing
- Typically annual contracts with seat minimums
- Sold via Clari sales team
Clari + Groove
Custom
- Bundled with the Clari Revenue Platform
- Adds revenue intelligence and forecasting
- Contact sales for a custom package
Categories
❓ Frequently Asked Questions
Does Salesforce-native actually matter?
Materially, if Salesforce is your system of record. Native tools write directly rather than syncing, which eliminates the reconciliation problems, duplicate records and delayed updates that integrated tools produce. Sales operations teams tend to rate this above feature differences, because they are the ones fixing sync failures.
What drives adoption success for sales engagement tools?
Whether reps find it faster than not using it. These deployments fail on adoption rather than capability — reps route around anything that adds steps. Minimising clicks per activity and having managers use the reporting visibly do more for adoption than any feature in the platform.