Overview
Apollo.io is an AI-powered B2B sales platform combining a database of 230M+ contacts with prospecting, outreach, and deal automation. It helps sales teams find leads, run multichannel campaigns, enrich data, and manage pipeline in one place.
Our take
Apollo combines a large contact database with sequencing and engagement, which is the reason it is widely adopted — one subscription instead of a data provider plus an outreach tool. Data accuracy varies by segment, and it is strongest on well-indexed larger companies. Everything about compliance and deliverability remains your responsibility.
Worth it if
Sales teams who want prospecting data and outbound sequencing in one platform.
Look elsewhere if
Markets where the data is thin — small businesses, non-English regions, niche industries.
✨ Features
B2B Database
Access 230M+ verified contacts and 30M+ company profiles.
Outbound Sequences
Run AI-powered multichannel campaigns with deliverability safeguards.
Data Enrichment
Enrich contacts and CRM records with verified company data.
CRM Integration
Syncs with Salesforce, HubSpot, and other sales tools.
⚖️ Pros & Cons
Pros
Cons
💰 Pricing
Free
$0
- Free forever for unlimited users
- 50 email credits/month, 5 mobile credits
- Basic sequence automation
- Buying intent (limited)
- Chrome extension
Basic
$59 /mo
- Per user, billed monthly ($49/user annually)
- Unlimited email credits
- Advanced filters & data enrichment
- Buying intent topics
- No daily limit on emails
Professional
$99 /mo
- Per user, billed monthly ($79/user annually)
- AI-assisted email writing
- Advanced sales engagement & sequences
- Conversations / call recording
- A/B testing & dialer
Organization
$149 /mo
- Per user, monthly ($119/user annually), min 3 users
- Advanced security & SSO
- Customizable reports
- Advanced dialer & coaching
- Priority support
Categories
❓ Frequently Asked Questions
How accurate is the contact data?
Better on large, well-indexed companies than on small businesses and non-English markets, which is true across every provider in this category. Vendor-quoted accuracy comes from their own sample. Test a few hundred contacts resembling your actual target market before committing to a tier — that number is the one that matters.
Does bundling data and sending increase risk?
It increases the ease of doing something at scale that has legal consequences, which amounts to the same thing. Sourcing addresses and mailing them in one workflow removes the natural pause where compliance would be considered. Work out your lawful basis by recipient region before the convenience carries you past it.