Overview
Drift, now part of Salesloft, is a conversational AI and chatbot platform for B2B marketing and sales. Its AI chat agents engage website buyers 24/7, qualify leads, and route them to live chats or meetings, trained on over 100 million B2B conversations.
Our take
Drift is conversational marketing for enterprise B2B, priced from around several thousand a month, which places it firmly outside the reach of small teams. For organisations with enough inbound traffic to justify routing and qualification in real time, it does that work well. Below that traffic threshold the economics simply do not compute.
Worth it if
Enterprise B2B with substantial inbound traffic and a sales team to route qualified conversations to.
Look elsewhere if
Small and mid-sized businesses — the price assumes pipeline volume most do not have.
✨ Features
AI Chat Agents
Engage and qualify website visitors with brand-aligned conversations 24/7.
Conversational Pages
Replace static forms with interactive chat-driven landing experiences.
Meeting Booking
Let qualified buyers book meetings with sales reps directly in chat.
Routing & Intel
Automatically route leads and surface buyer intent signals.
⚖️ Pros & Cons
Pros
Cons
💰 Pricing
Custom
Custom
- Contact sales for a quote
- AI-powered chatbot & conversational marketing
- Now part of the Salesloft platform
- Live chat & meeting booking
- Audience targeting & playbooks
Categories
❓ Frequently Asked Questions
What traffic volume justifies this cost?
Enough that a percentage-point improvement in qualified conversations exceeds the subscription, which in practice means substantial monthly visitors and a deal size large enough to matter. Below that, a considerably cheaper chat tool captures most of the same value, because the bottleneck is traffic rather than routing sophistication.
Does real-time chat actually beat a form?
For high-intent visitors on pricing and product pages, generally yes — speed of response is the strongest single predictor of conversion in B2B inbound. For lower-intent traffic it mostly adds interruption. Deploying chat selectively on the pages where intent is high tends to outperform deploying it everywhere.