Overview
Landbot is a no-code AI chatbot and agent builder for automating conversations on websites and WhatsApp. It blends structured logic with AI responses to qualify leads, book meetings, and provide support 24/7.
Our take
Landbot builds conversational interfaces for websites and messaging without code, with a visual builder that is genuinely approachable. Conversational forms convert better than static ones in the right contexts — qualification, booking, support triage. Where they fail is in replacing a simple form with a slow conversation for information the user could have typed in ten seconds.
Worth it if
Lead qualification and support triage where a guided conversation beats a long static form.
Look elsewhere if
Simple data collection — a conversational wrapper on a three-field form is friction, not delight.
✨ Features
No-Code Builder
Build AI agents with a visual drag-and-drop flow editor.
Multichannel Deployment
Deploy bots on websites and WhatsApp from one platform.
AI Copilot
Guided assistant helps create and refine conversational workflows.
Integrations
Connect to CRMs, automation tools, and custom APIs.
⚖️ Pros & Cons
Pros
Cons
💰 Pricing
Sandbox
$0
- Free forever, 1 seat
- 100 chats/month
- Basic flow operations
- Zapier, Slack, Google Analytics integrations
- Basic power-ups
Starter
$40 /mo
- ~$40/mo (32 EUR/mo billed yearly)
- 500 chats/month, 100 AI chats
- 2 seats
- Landbot AI agents
- Custom CSS/JS
Pro
$100 /mo
- ~$100/mo (80 EUR/mo billed yearly)
- 2,500 chats/month, 300 AI chats
- 3 seats
- Advanced flow ops, lead scoring
- HubSpot, Airtable, webhooks
WhatsApp Pro
$200 /mo
- ~$200/mo (160 EUR/mo billed yearly)
- 2,500 chats + 10,000 WhatsApp service messages
- 500 AI chats, 3 seats
- 1 WhatsApp Business number
- Opt-in tools & campaigns
Categories
❓ Frequently Asked Questions
Do conversational forms actually convert better?
In some contexts clearly, in others worse. They help when the questions are conditional, when qualification requires branching, or when the alternative is an intimidating long form. They hurt when the user knows exactly what they want and the conversation slows them down. The deciding factor is whether branching genuinely adds value.
What should I check before collecting personal data through a bot?
Where responses are stored, who can access them, your retention policy, and whether your privacy notice covers this collection. Conversational interfaces encourage people to volunteer more than a form does, which is an advantage for qualification and an obligation under privacy law.