Overview
Exolyt is a TikTok social intelligence platform for researching accounts, hashtags, sounds, competitors, and influencer campaigns. Teams can track organic performance and trends, while higher plans add AI sentiment analysis, audience insights, and video transcription.
Our take
Exolyt provides TikTok analytics, social listening and influencer intelligence, with a free basic tier and enterprise-level pricing above it. TikTok-specific analytics is a real gap, since the platform's native tooling is limited. The pricing jump between free and paid is steep enough that it selects for agencies rather than creators.
Worth it if
Agencies and brands running substantial TikTok campaigns needing data beyond native analytics.
Look elsewhere if
Individual creators — the paid pricing is sized for organisations, not for channels.
✨ Features
TikTok Analytics
Monitors accounts, videos, hashtags, and sounds over time.
Social Listening
Tracks conversations and brand-related trends in dedicated projects.
Influencer Campaigns
Organizes campaign tracking and creator performance research.
AI Insights
Adds sentiment analysis, audience data, and transcripts on Advanced access.
⚖️ Pros & Cons
Pros
Cons
💰 Pricing
Basic
Free
- One tracked account and hashtag
- One influencer campaign
- Limited history
Essentials
€250 /mo
- 50 accounts and hashtags
- Three social listening projects
- €210/month billed annually available
Advanced
€600 /mo
- 300 accounts and hashtags
- Fifteen social listening projects
- €500/month billed annually available
Categories
❓ Frequently Asked Questions
Why not just use TikTok's own analytics?
Native analytics covers your own account and shows nothing about competitors, category trends or influencer performance across the platform. Third-party tools fill that gap by aggregating public data. For a creator analysing their own content, native is generally sufficient; for competitive and campaign work it is not.
How stable is third-party platform data?
Dependent on access the platform controls, and TikTok has restricted and repriced data access repeatedly. Tools in this category can lose capabilities with little notice. Confirm current coverage for the specific metrics you need, rather than relying on documentation that may describe access that has since narrowed.